Stop getting noisy form alerts
The team is only interrupted for responses worth acting on, while every submission still lands in a searchable Airtable base — built entirely by connecting modules on a canvas.
Hosted visual canvas — branches, loops and error handlers you can see
Started life as Integromat back in 2016; today it runs under Celonis ownership, same visual canvas, different name and parent company.
Make (formerly Integromat) is a hosted drag-and-drop platform for connecting apps into multi-step "scenarios": data travels from a trigger (a new Sheets row, an incoming email) through a chain of actions (Slack, Airtable, an API call, an AI model). 3,000+ ready-made integrations, and — its real differentiator over Zapier — branching, loops, error handlers and data transformation are drawn right on the canvas, with a live execution view of data flowing through each node. → Nothing to install, but nothing to self-host either: your data runs on Make's servers, and the free tier (1,000 operations, 2 active scenarios) runs out fast.
Make is the hosted middle ground: a fully visual canvas with branches, loops and error handlers, and 3,000+ ready-made app connectors — more expressive than Zapier, nothing to self-host. Below: what it is best at, and what to watch for.
Multi-step flows whose logic you want to SEE — branching, loops and error handling are drawn on the canvas, not buried in a linear step list. Maia, its AI builder, drafts a scenario from a plain-language description.
The free tier is 1,000 operations/month and 2 active scenarios — exhausted by any real pipeline. Steeper learning curve than Zapier, no built-in data store (bring Airtable/Sheets/Supabase), and no self-hosting: your data runs on Make servers.
Free: $0 — 1,000 ops, 2 scenarios, 15-min minimum trigger interval. Core $9/mo, Pro $16/mo, Teams $29/mo — all from 10,000 ops/month with 1-min intervals (~15% off annually). Enterprise on request.
The Make scenario builder canvas where you place and connect modules.
You will be able to pan, zoom, and select modules using mouse or trackpad settings that match your workflow.
A Make scenario that moves every new Typeform submission into an Airtable base and posts a Slack message only when the response meets a score threshold.
Create a live visual workflow that stores submissions in Airtable and notifies Slack of high‑score answers
A Make scenario that compares monthly actual spend from Xero with budget numbers stored in Google Sheets and sends a formatted email to department heads if the variance is large.
Detect overspend above 10 % of forecast and send a colour‑coded report by email each month
Make Grid – a visual overview of scenarios, their assets and dependencies.
You will plan and execute the migration of a Google Sheets data source to an Airtable upsert module without breaking existing logic.
A Make scenario that routes high‑value PandaDoc drafts to a sales manager via Slack, waits for an approval or rejection response, and either unlocks the document or returns comments, with an error handler that notifies the rep if the reply is missing.
Automate fast approvals for large deals and ensure every request is tracked
If‑Else and Merge flow‑control modules that split and then reunite a scenario path.
You will create a decision point that routes data on two conditions and then continues with a single downstream module.
amount > 1000) and label it “High value”.The editor’s undo/redo feature that reverts or reapplies recent changes.
You will safely experiment with adding, moving, and deleting modules, then revert any mistake instantly.
Cmd+Z (or use the toolbar Undo icon) to restore the deleted module.Cmd+Shift+Z (or the Redo icon) to re‑apply the deletion.18 outcomes in all — one per recipe below.
Stop getting noisy form alerts
The team is only interrupted for responses worth acting on, while every submission still lands in a searchable Airtable base — built entirely by connecting modules on a canvas.
Job applications pile up
Recruiters only review candidates who passed the baseline screen; rejection emails go out within minutes rather than weeks.
HR has to chase employees for reviews
HR no longer chases individuals manually; submission rates improve because reminders are timely and personalised.
Publish one CMS post to LinkedIn, X, Facebook and email
A single publish action distributes to four channels in under a minute, keeping brand voice consistent.
One‑time sales and subscriptions land in the correct QuickBooks records
One-time sales and recurring subscriptions land in the correct QuickBooks bucket automatically, and customers get a receipt — no manual bookkeeping split at month-end.
Expense reports need receipt chase and manual entry
Expense reimbursements that required chasing receipts and manual data entry are handled end-to-end in one automated flow.
Demo bookings fall through
Every booked demo is automatically tracked and followed up — no lead falls through after the first call.
Large‑deal quote stuck in email chains
Large-deal discounting is governed without a cumbersome email chain; reps get a same-hour decision on whether to send.
Need a personal outreach draft for each candidate
Consultants start from a personalised first draft rather than a blank page, cutting message prep time per candidate while keeping a human in the loop before any contact is made.
Tired of opening five dashboards every morning
A single morning email replaces manual tab-switching across five dashboards.
When monthly spend drifts over budget
Finance stops sending bulk monthly reports that no one reads; only the managers with a real variance see an alert, and they see it on day one.
Need a single KPI sheet for all founders
The whole portfolio is summarised in one spreadsheet view before the Monday LP call, with no analyst manually reading and transcribing twelve founder emails.
Changing a candidate’s status to schedule interview
A status field change replaces three manual emails and calendar invites, cutting interview-scheduling time from hours to minutes.
Support messages from email, chat and social
Support messages from three channels land in one queue — agents work one tool instead of switching between tabs and missing messages.
VIP tickets get lost in the queue
VIP customers never wait in the standard queue; account managers are looped in from the first message so they can manage the relationship proactively.
Agents need to hunt for help articles
Agents resolve common issues faster because relevant articles are surfaced automatically instead of searched manually.
Unsure if a part’s datasheet was updated
The hardware team is alerted to supplier datasheet changes the morning after they go live, before a revised component reaches the production line unnoticed.
Referral letters stuck in a fax tray
Referral letters that used to sit in a fax tray are visible in a shared queue within minutes, with routine intake sorting drafted automatically and every triage placement confirmed by a human.
Understand how each module action counts toward your monthly usage limit
Make (formerly Integromat) is a visual automation platform that connects 3,000+ apps so they pass data between each other automatically, without code. You build a 'scenario' by dragging 'modules' (one per app or action) onto a canvas and wiring them together. A researcher could, for example, watch a folder for new PDFs, send each to an AI module to summarise, and append the result to a Google Sheet — running on a schedule with no manual steps.
No. Make is a no-code visual builder — you drag, drop, and connect modules. For advanced cases it also offers low-code escape hatches: a 'Make Code' module lets you run custom JavaScript or Python, and you can call any service via a generic HTTP module. Most automations need neither.
Make has a free plan: up to 1,000 operations (now billed as 'credits') per month, 2 active scenarios, and a 15-minute minimum interval between runs. Paid plans start at $9/month (Core, 10,000 operations), then Pro ($16) and Teams ($29). The free plan is enough to learn on and run a couple of light automations.
A scenario is a single automation: a trigger module that starts it (a schedule, a new email, a webhook) followed by the action modules that do the work. Unlike a simple linear flow, a Make scenario can branch into parallel routes, loop over lists with iterators, and aggregate results — so one scenario can express fairly complex logic on a single canvas.
The same set on /recipes, filtered by tool and role.
The quick coffee-break intro. Watch to decide if Make fits before committing to the 45-minute full guide.
Watch after the full guide when you want your Make scenarios to make judgment calls.
The one to bookmark. Metics Media's guide is the most-referenced Make tutorial; treat it as your lookup reference.
Make (formerly Integromat) is a visual automation platform that connects 3,000+ apps so they pass data between each other automatically, without code. You build a 'scenario' by dragging 'modules' (one per app or action) onto a canvas and wiring them together. A researcher could, for example, watch a folder for new PDFs, send each to an AI module to summarise, and append the result to a Google Sheet — running on a schedule with no manual steps.
No. Make is a no-code visual builder — you drag, drop, and connect modules. For advanced cases it also offers low-code escape hatches: a 'Make Code' module lets you run custom JavaScript or Python, and you can call any service via a generic HTTP module. Most automations need neither.
Make has a free plan: up to 1,000 operations (now billed as 'credits') per month, 2 active scenarios, and a 15-minute minimum interval between runs. Paid plans start at $9/month (Core, 10,000 operations), then Pro ($16) and Teams ($29). The free plan is enough to learn on and run a couple of light automations.
A scenario is a single automation: a trigger module that starts it (a schedule, a new email, a webhook) followed by the action modules that do the work. Unlike a simple linear flow, a Make scenario can branch into parallel routes, loop over lists with iterators, and aggregate results — so one scenario can express fairly complex logic on a single canvas.
ScenarioModuleBundleRouterIteratorAggregatorOperationCreditMake CodeMaiaWebhookAsk, share, or report — over on the Heidelberg AI community forum.